Marketing Brief - 1012 Words

OBJECTIVES CORPORATE Nudie Jeans (â€Å"Nudie†) strive to share their passion for denim with the fashion community and demonstrate socially responsible business practices. Nudie strives to deliver the best quality from material choice to craftsmanship and design coupled with a vision for change in manufacturing practices in the fashion industry. This is illustrated in their firm supporter of Amnesty International in their fight for ethical human rights practices in the garment manufacture industry. MARKETING Nudie’s main objective will be to increase market share in men’s jeans amongst its competitors and increase specialist retailer distribution globally. This will not require mass marketing, but rather a more specialised and†¦show more content†¦Customers in this market are not looking for a ‘bargain’, but rather an addition to their collection or a boutique item, thus price would not be envisaged as a major hurdle in gaining sales. PROMOTIONAL STRATEGY In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion. Our Advertising strategy will include the following:- - Posters in boutique outlets; - Billboards (See Appendix 1); - Internet advertisements in addition to a website, for instance videos retracing Nudie’s origins and their objectives/vision, a wash guide or interesting experiments to illustrate the quality and durability of these jeans as a ‘second skin’; - Fashion shows; and - Having retail staff wear the jeans regularly. With regard to public relations, endorsements can generate favourable public relations and free advertising for Nudie to promote the brand and its brand name. For example, support of Amnesty and human rights and Corporate Social ResponsibilityShow MoreRelatedThe Brief Analysis of the Marketing Management2575 Words   |  11 PagesEssay For Marketing Management The brief analysis of the marketing management of luxury brands------Hublot watches Student ID:2049412 Student Name:Liu Hong The brief analysis of the marketing management of luxury brands------Hublot watches Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when HublotRead MoreA Brief Report On Marketing Mix1079 Words   |  5 Pagesreport is to introduce the new ride to Dreamworld. 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Linz and Stepan Consolidated Democracy Study Guide and Notes free essay sample

Towards Consolidated Democracies Linz and Stepan * Three conditions before speaking about democratic consolidation * First†¦no state=no democracy * Second†¦. democracy cannot be thought of as consolidated until a democratic transition has been brought to completion * Necessary but by no means sufficient condition for the completion of a democratic transition is the holding of free and contested elections (on the basis of broadly inclusive voter eligibility) that meet the seven institutional requirements for elections in a polyarchy that Robert A. Dahl has set forth * Third†¦. no regime should be called a democracy unless its rulers govern democratically * Cannot fail to rule within the bounds of a state of law, their regimes are not democracies. * Authors: What then are the characteristics of consolidated democracy? * by a consolidated democracy we mean a political regime in which democracy as a complex system of institutions, rules, and patterned incentives and disincentives has become, in a phrase, the only game in town. * Working definition of consolidated democracy is then: Behaviorally- a democratic regime in a territory is consolidated when no significant national, social, economic, political, or institutional actors spend significant resources attempting to achieve their objectives by creating a nondemocratic regime or by seceding from the state * Attitudanly- a democratic regime is consolidated when a strong majority of public opinion, even in the midst of major economic problems and deep dissatisfaction with incumbents, holds the belief that democratic procedures and institutions are the most appropriate way to govern collective life, and when support for antisystem alternatives is quite small or more-or-less isolated from prodemocratic forces * Constitutionally- a democratic regime is consolidated when governmental and nongovernmental forces alike become subject to, and habituated to, the resolution of conflict within the bounds of the specific laws, procedures, and institutions sanctioned by the new democratic process. Consolidated Democracy does not mean NO chance of breakdown and does not mean all Consolidated democracies look alike * In addition to a function state there are 5 other conditions that are necessary: * Conditions must exist for the development of a free and lively civil society * Value articulation and adva ncing of interests key * Autonomous political society * Arena for contestation of power * State bureaucracy that is usable by the new democratic government * Effective Rule of Law * Institutionalized economic society * Rechtsstaat, which is a state subject to law, is absolutely critical for consolidated democracy * Presidents are more likely to abuse and to get around rule of law than PM’s†¦Ã¢â‚¬ ¦no checks on Presidents like for a PM (i. e. o confidence vote) * Effective democracy requires effective bureaucracy to tax and maintain control of day-to-day functions†¦. many cases (i. e. 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Europe * How can Democracy be achieved in multinational states? * State policies that grant inclusive and equal citizenship and gie all citizens a common â€Å"roof† of state mandated and enforced rights is the way to go * Federalism is a good policy option as well†¦. lthough you need to establish a national consciousness before decentralizing (otherwise you risk having extremists running these regions) * Political identities * They are not fixed of â€Å"primordial† * If outside forces do not force people to choose†¦many people are happy to identify themselves as having multiple or complementary identities * Examples of reforms that would kill chances of Dem. In multinational societies * Political society†¦. nationalization citizenship laws * Legal system†¦. could privilege one group’s customs over another * Rapid changeover to one language†¦. could leave some groups disadvantaged when accessing state services * One language for school and mass media†¦. eave civil society to develop in only one sector of society * â€Å"Titular nationality† of state could be granted special considerations in the economic realm * Problems of Simaltaneous Reforms * State restructuring must take precedence over economic reforms * Tightly coupled v. loosely coupled (medium range time frame†¦people can make independent and opposite assessments about political and economic trends) conceptions of economy and democracy * People can withstand deterioration of economy for a while†¦. incongruence cannot last forever though * Quality of democracy should be seen as separate from quality of society†¦.. quality of democracy can contribute positively/negatively to this, but two should NOT be confused.

Themes in The Giver free essay sample

Themes of The Giver Broadly, the book The Giver, written by Lois Lowry, is about how a boy name Jonas, born in the perfect utopia where there are no freedom and colour, people there promotes sameness. Until Jonas founds out that there are more then this community when he got his unique Job assigned at the age of 12. Being a receiver of memory let him know that the real world is beautiful and colourful; there are rights for every human being. Jonas felt unfair and hope to escape from this tragedy. In this story Lois Lowry wants to show the readers that there is no perfect utopia built by humans, f they have built one, there will have sacrifices made. The elders attempted to build a perfect utopia but somehow secrets will soon be exposed. Lowry wants the readers to understand the disadvantages through Jonass Job, being the receiver of memory. We will write a custom essay sample on Themes in The Giver or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are many themes mentioned throughout Jonass life in the community. Im going to discuss and describe three of the themes, which are freedom of choice, emotions and colour. In the Giver, Jonas lives in a community where there are no freedoms of choice. Everything is decided, the elders makes all the decision and citizens dont get to hoose. Every year, there is a ceremony for all ages. By the age of 12, they will get an assignment, which is their future Job for their rest of their life in the community. Every assignment was set, assigned; they dont get to use their future Job. Jonas got his Job as the receiver of memory at the ceremony of 12. (Chapter 7 8 pg. 50-71), In a frim, commanding voice she announced, Jonas has been selected to be our next receiver of memory. For the new-borns, there are so names that are chose for them at the naming ceremony when they are born. Chapter 2, page 11-13) New child Twenty-three, the namer had read. Lily. (Chapter 1, pg. 3) Jonas was careful about language, not like his friend, Asher, who talk too fast and mixed things. The elders thinks that having the freedom of choose is very unsafe, (Chapter 13 pg. 99) I cant im agine it, we really have to protect people from wrong chooses. Hence, they dont have any freedom of choosing, name, Job, use of language or spouses etc. When Jonas receives the memories from his training with The Giver, he started to understand freedom and rights. He felt so unfair and thought of protest, but the giver stopped him because the rules are set long time ago. (Chapter 14, pg. 113) The decision was made long before my time or yours The giver said In the community, Love doesnt exist, because the people there dont have feelings, they think that love is a very inappropriate wording that cannot be used. (Chapter 16, pg. 127) Do you love me? There was an awkward silence for a moment. Then Father gave a little chuckle. Jonas. You, of all people. Precision of language, please! . People in the ommunity need to have penalties after doing things wrong, so the elders thought of a release for the people who wanted to leave this community or they had done some serious crimes. But turns out, they cant leave the town, they simply Just murder them by fatal injections. Which the people are very innocent, they have no idea of when he saw his father (as a nurturer) killing one of the twins. (Chapter 19 pg. 150) He killed it! My father killed it! Jonas said to himself. The second theme Im going to talk about is emotions. Emotions in Jonass community re very rare because they are taken away. Jonas was almost 12 when he got his first dream of seeing her friend Fiona and wanted her to be naked. Your mom told him that it was totally normal and Jonas has to take the pills to take away the Stirrings. (Chapter 5, pg. 37) Its Just the pills, youre ready for the pills, thats all. Thats the treatment for Stirrings. The pills technically Just take away Jonass feelings for Fiona. It shows how the elders take away their emotions. They dont feel pain also, because the pills can also have this function of taking away pain. When Jonas became the trainer of the receiver of memory, he started to experience pain, difference of weather, and happiness, anger etc. The feelings that he never had before, all comes from the memories that the giver had transfer to Jonas. Since only Jonas and The giver knows about real feelings, Jonas felt lonely when he cant express himself clearly with his family and friends. The giver showed him a memory of war, where there are people shooting each other, bloodiness all around the floor and is really sad. Then He attempts to let them know that the war game that his good friend, Asher (recreation assistant) plays, is not good. But his friends thinks that its only a game and thinks that hes being over-reacting. (Chapter 17 pg. 132-134) Whats wrong Jonas? It was only a game, said Fiona. mfou ruined it Asher said in an irritated voice. Dont play it anymore Jonas pleaded. Im the one whos training for Assistance Recreations director. Asher pointed out angrily. Games arent your area of expertness. Lowry wants to show that emotions are very vital, if emotions are missing, then it will be very monotonous and Jaded. The third theme Im going to discuss is colours.

Shakespeare Sonnet 2 - Analysis

Shakespeare Sonnet 2 - Analysis Shakespeare’s Sonnet 2: When Forty Winters Shall Besiege Thy Brow is interesting because it further expresses his desire for the subject of his poem to breed. This theme is introduced in Sonnet 1 and continues through to poem 17. The poem advises the fair youth that when he is old and looks withered and terrible he can, at least, point to his son and say that he has passed on his beauty to him. However, if he does not breed, he will have to live with the shame of simply looking old and withered. In short, a child would compensate for the ravages of aging. Through metaphor, the poem suggests that you can live your life through your child if necessary. The child would provide evidence that he was once beautiful and worthy of praise. The full text of the sonnet can be read here:  Sonnet 2. Sonnet 2: Facts Sequence:  Second sonnet in the  Fair Youth Sonnets.Key Themes:  Old age, procreation, a child providing evidence of one’s worth, Winter, obsession with the fair youth’s beauty.Style: Written in iambic pentameter and follows the traditional sonnet form. Sonnet 2: Translation When forty winters have passed, you will have aged and become wrinkly. Your youthful looks, so admired as they are now, will be gone. Then if anyone asks you where your beauty lies, where the worth of your youthful, lusty days is evident, you could say: â€Å"Within mine own deep sunken eyes.† But that would be shameful and not praiseworthy if you didn’t have a child to show off and say this is evidence of my beauty and the reason for my aging. The child’s beauty is proof of mine: â€Å"Proving his beauty by succession thine.† The child would be youthful and beautiful when you are old and would remind you of being young and warm-blooded when you are cold. Sonnet 2: Analysis Being forty years old in Shakespeare’s time would likely have been considered to be a â€Å"good old age†, so when forty winters had passed, you would have been considered old. In this sonnet, the poet is giving almost fatherly advice to the fair youth. He does not appear to be interested in the fair youth romantically himself in this poem but is encouraging a heterosexual union. However, the preoccupation with the fair youth and his life choices soon becomes quite overwhelming and obsessive. The sonnet takes a subtly different tack from Sonnet 1 (where he says that if the fair youth does not breed it would be selfish of him and the world would regret it). In this sonnet, the poet suggests that the fair youth would feel shame and would personally regret it himself – perhaps the speaker does so to appeal to the narcissistic side of the fair youth, pointed to in Sonnet 1. Perhaps a narcissist would not care what the world thinks, but would care what he may feel himself in later life?

Case Study of diagnosis and treatment of Gout

Case Study of diagnosis and treatment of Gout A 50 year-old male presented for an evaluation of rapid onset of pain and swelling in his right toe. The patient reported that he had two similar previous episodes with the same symptoms lasting four to five days and was treated by emergency physicians. The patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s past medical history is significant for hypertension and treated with Hydrochlorothiazide. The review of systems was negative for headache, fever, chills, rash, earache, sore throat, cough, rhinorrhea, vision changes, weight loss, or change in appetite or disposition. The patient was afebrile, and this blood pressure was slightly elevated. PHYSICAL EXAMINATION: General: The patient is a pleasant male who appears to be in no apparent distress. Vital Signs: blood pressure 123/48, heart rate 76, Temperature 38.3 and 98% on room air. HEENT: Extraocular muscles are intact. Pupils are equal, round, and reactive to light and accommodation. Neck: Supple. No jugular vein distention noted. No carotid bruits noted . Lungs: Clear to auscultation bilaterally. No wheezes, rubs or rhonchi. Heart: Regular rate and rhythm. Normal S1, S2. A 2/6 to 3/6 systolic ejection murmur at the right upper sternal border. PMI is nondisplaced. Abdomen: Notable for laparoscopy surgical wound. Positive bowel sounds. Extremities: MTP is red, hot and swollen. Neurologic: The patient is alert and oriented x3. No focal neurologic deficits noted. Pathophysiology Gout is an inflammatory disease characterized by the deposition of uric acid crystals in and around joints, subcutaneous tissues, and kidneys. Although men and women are equally affected by gout, men are six times more likely to have serum concentrations above 7 mg per dL. Gout typically occurs during middle age and is uncommon before the age 30 years old. Women rarely have gouty arthritis attacks before menopause 1. Clinical Presentation Gout attacks are usually associated with precipitated events. Patients usually present with rapid onset of severe pain, swel ling, redness, and warmth in one or tow joints. This pain and inflammation are caused by inflammatory response. Acute attack untreated attacks usually last two to 21 days depending on cases. There are four clinical stages of gout according to the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS). The first stage is known as asymptomatic hyperurecemia. During this stage, the patients can have an elevation of uric acid in the blood but they do not have any symptoms yet. After more and more urate deposits around a joint and if any trauma triggers the release of crystal into the joint space, patients will suffer acute attacks of gout. This second stage is known as acute gouty arthritis. The third stage, known as interval or intercritical gout, involves the interval between acute flare gout attacks with persist crystals in the joints. When crystals deposits continue to accumulate, patients are likely to develop chronically stiff and swollen joints. This stage is called chronic tophceous gout. Some permanent damage to affected joints and sometimes to kidneys can be seen. This advanced stage is relatively uncommon if patients receive proper treatment. Differential Diagnosis Gout in the elderly is often polyarticular and involves upper extremity joints (especially proximal interphalangeal joints and distal interphalangeal joints). Women present 70% of the time with polyarticular disease rather than the classic monoarticular arthritis seen in men. Gout can be mistaken for rheumatoid arthritis because tophi may resemble rheumatoid nodules and rheumatoid factors often become weakly positive as people age. It may be difficult to differentiate cellulitis or septic arthritis from gout, particularly when a fever, leukocytosis, redness, or desquamation is present. The term pseudogout, for calcium pyrophosphate deposition disease, belies the difficulty in clinically differentiating it from gout. For definitive diagnosis, joint fluid must be aspirate d for culture and a search for urate crystals.

History of the Mexican Trains Ferrocarriles Research Paper

History of the Mexican Trains Ferrocarriles - Research Paper Example The transportation network has had a major part to play in the economic progression of every nation on the planet. A well constructed and collaborative transportation network is the only guarantee that goods, people and services can be located from one part of the country to another with speed, flexibility and at little cost. Transportation can be seen as having a direct link to economic expansion and sustenance. It is unrealistic to expect that one region or nation has the ability to produce all that it consumes. In a similar manner, it is unrealistic to assume that a region can consume all that it produces. In order to strike the balance between demand and supply of various kinds of goods and service it is essential to have a well planned and integrated transportation network to rely on. Only such a transport network could allow the impeccable coordination required between various sectors of the economy such as agriculture, mining, manufacturing, retailing etc. While the provision of a transport network is highly relevant to the modern economic system, but this was not always the case. Instead, a well integrated transportation network was required by nearly all great nations for keeping up with their military ambitions. Economic priorities remained secondary when the creation of a well integrated transportation network was taken into account during the nineteenth and twentieth centuries. Given the need to move economic goods as well as military goods, the preferential method of enhancing the transport network was to use railway links. This also coincided with the fact that road based automobiles were neither common nor highly appreciated in the nineteenth century. Instead, the railway networks of the era were highly preferred given the technical expertise in manufacturing and operating railway linkages. Another major factor that contributed to the growth of the railways in the era related to disposable incomes and the cost of early automobiles. Early automobi les were not only expensive to buy but were equally fiscally demanding in terms of operating and maintenance costs. The problem was compounded by the fact that the majority of people did not have the kinds of disposable incomes to buy and use road based vehicles as yet. In this scenario, it made far greater sense to set up railway linkages in order to enhance the overall transport infrastructure rather than concentrating on roads and automobiles. Vehement development of the railway networks continued throughout the nineteenth century and through the early to mid parts of the twentieth century around the world. Contemporary super powers and countries looking for economic development all looked towards large railway networks in order to support and sustain their economic growth. It is from this era that the British railway networks emerged and spanned nearly half the globe ranging from Africa to the Tibet plateau. In a similar manner, the United States was bent upon enlarging the exis ting railway network to connect the East Coast to the West Coast. A number of different strategies were adopted in order to provide impetus for the expansion of the existing railway network. Conditions in Germany and France were similar with Germany attempting to bridge the Middle East and Europe using a railway link

MANAGEMENT OF HEALTH PROGRAMS (Module 1 SLP) Essay

MANAGEMENT OF HEALTH PROGRAMS (Module 1 SLP) - Essay Example The manager of our interest was appointed as head of a health service and research institute in 1993, that time it was on the verge of closure due to mismanagement and inefficiency. The head excelled in planning, organizing, communicating, leading, controlling and monitoring. As showed by Koontz and O'Donnel (1959) the head had proficiency in all the major functions of a manager (Koontz & O'Donnel 1959). No doubt the head was an active leader. As showed by Bateman and Zeithaml (1993) the head used vision and judgement to create opportunities and did the right things (Bateman& Zeithaml, 1993). The head gave opportunity for high performance. Incentive was given for excellent performers. The head always ensured success and used to project ones own success as institutes success. Finally the head made everybody to believe that head is the personification of institute. The institute started progressing and at the end of a decade it became one of the internationally renowned institutes. Lot of laurels and praise came to the head of the institute. People started praising the head as one of the successful managers. the head got retired, the employees of the institute were divided in to two groups, one the so called high performers patronised by the head and two, the worthless low performers! Institute fell into internal squabbles and was in great trouble. Nobody had direction as everybody was accustomed to orders. Analysis of Strengths and Weaknesses In spite of being an active leader and visionary the head failed to develop positive work environment because the head gave orders rather than directions. Though the head gave opportunity and incentive for high performance in the process the head formed a group of henchmen. As depicted by Agars and Wilson (2005) the head applied the principles of classical conditioning in its crude form (Agars & Wilson, 2005). Person and group of persons took precedence over activity. Bateman and Zeithaml (1993) outlined effective manager as an active leader who creates a positive work environment in which the organization and its employees have the opportunity and the incentive to achieve high performance (Bateman & Zeithaml, 1993). Though successful the head failed to become an effective manager. References Agars, W.S., & Wilson, G.T. (2005). Learning theory. In B.J. Sadock & V.A.Sadock