Marketing Brief - 1012 Words

OBJECTIVES CORPORATE Nudie Jeans (â€Å"Nudie†) strive to share their passion for denim with the fashion community and demonstrate socially responsible business practices. Nudie strives to deliver the best quality from material choice to craftsmanship and design coupled with a vision for change in manufacturing practices in the fashion industry. This is illustrated in their firm supporter of Amnesty International in their fight for ethical human rights practices in the garment manufacture industry. MARKETING Nudie’s main objective will be to increase market share in men’s jeans amongst its competitors and increase specialist retailer distribution globally. This will not require mass marketing, but rather a more specialised and†¦show more content†¦Customers in this market are not looking for a ‘bargain’, but rather an addition to their collection or a boutique item, thus price would not be envisaged as a major hurdle in gaining sales. PROMOTIONAL STRATEGY In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion. Our Advertising strategy will include the following:- - Posters in boutique outlets; - Billboards (See Appendix 1); - Internet advertisements in addition to a website, for instance videos retracing Nudie’s origins and their objectives/vision, a wash guide or interesting experiments to illustrate the quality and durability of these jeans as a ‘second skin’; - Fashion shows; and - Having retail staff wear the jeans regularly. With regard to public relations, endorsements can generate favourable public relations and free advertising for Nudie to promote the brand and its brand name. For example, support of Amnesty and human rights and Corporate Social ResponsibilityShow MoreRelatedThe Brief Analysis of the Marketing Management2575 Words   |  11 PagesEssay For Marketing Management The brief analysis of the marketing management of luxury brands------Hublot watches Student ID:2049412 Student Name:Liu Hong The brief analysis of the marketing management of luxury brands------Hublot watches Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when HublotRead MoreA Brief Report On Marketing Mix1079 Words   |  5 Pagesreport is to introduce the new ride to Dreamworld. 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