Health Benefits of Alcohol Essay Example | Topics and Well Written Essays - 1000 words

Medical advantages of Alcohol - Essay Example Arranging is extremely essential for any proficient composition. Compelling composing requires embracing dangers. Above all, an expressive bit of compose shows effectiveness in instructional and exploratory writing. This helps balance the amount and nature of the composition. A viable writer ought to have the option to plan individual thoughts, show adaptability, daringness, and worry for the perusers (Tepper 1). Postulation Statement The paper clarifies top to bottom of the dangers taken by a writer while making the article. Additionally, the paper basically contends to give a compelling synopsis of article in regard to the utilization of language and the board of dangers while composing. Investigation of Article Writers accept hazards as a method of enthralling perusers, making their articles additionally exciting and all the more so improving the adequacy of the composition. Dangers taken recorded as a hard copy make an article eye catching and satisfying to any peruser. At the po int when a writer takes part in chance taking while at the same time composing an article, he/she investigates another universe of revelations, experience, and openings that expand the author’s potential in making learning a reality. The most significant kind of hazard taken by a creator is staying away from the feeling of wellbeing. Despite the fact that not a favored part recorded as a hard copy, wellbeing is fundamental while composing. Corresponding to the article, the writer faces the challenge of uncovering the recipients of liquor utilization in human life where a large portion of the individuals know the abhorrent parts of the equivalent. An author can picked an exceptionally questionable subject or point to examine. This confirmations a hazard taken by the creator. Composing on combative subject can lift extensive dangers as far as contentions from the perusers about the writer’s supposition or oversight about the article. As per the article, the writer chance s recorded as a hard copy about a profoundly questionable point. Thusly, he feels free to set out his perspective on the advantageous effect of liquor to individuals. Bias is another part of composing that produces dangers. Any article must show both idealistic just as negative parts of a picked issue or subject so as to stay away from any misperception or pettiness. In the article, the writer depicts both complimentary and ominous parts of liquor consumption. He further depicts of the unusual methodologies planned for improving the people’s ways of life. An extraordinary article never goes to a remain regarding the matter it talks about. It depicts both the great and terrible viewpoints for of the subject for the peruser to make a definitive judgment after perusing the article. Most clearly, in the article, the writer doesn't give any decision however on the opposite conveys unbiased point of view about the benefits and negative marks of liquor utilization. Apparently, there has been a huge change in language utilize both in composed structure and oral use since the nineteenth century. As new social classes develop in the 21st century, the longing to use composed materials and composing materials builds which at last prompts an expanded interest of both composed and composing material. Some random culture has diverse cultural layers that relate with the few language standards. The three generally significant of these language standards incorporate the neighborhood, standard, and provincial language. To introduce a disputable theme and draw the consideration of perusers, authors focus for the most part on standard language (Schallert and Klelman 4). This language would near legitimize begging to be proven wrong subjects. Nonetheless, it calls for genuine beliefs and realities with proof to

Genetics of Organisms lab report Free Essays

Estimating just a couple of millimeters long, natural product flies take up a small amount of the room of different living beings, for example, fish or rodents that have likewise been utilized in such research. The flies are sufficiently little to be reduced, yet enormous enough to be found in extraordinary detail under a dismembering magnifying lens. Because of their size, cost of food and space to house them is incredibly low, making them effectively available to schools and labs each. We will compose a custom exposition test on Hereditary qualities of Organisms lab report or then again any comparative point just for you Request Now Veer. The whole life pattern Of the natural product fly is a minor 30 days, 7-12 days of which are spent developing. 2-15 hours after eggs are laid, hatchlings develop for 4 days to develop and benefit from toting organic product (which their eggs were laid on) before experiencing a multi day transformation after which they are grown-ups. The remainder of their grown-up lives are spent eating and mating (Fruit Fly). Females can mate when 12-18 hours after the multi day transformation. Separating male and female flies is very basic; guys (left) engage in sexual relations brushes which resemble little dark spots on their front legs and have less dim lines over their mid-region. Females (right) are ordinarily bigger and have dim stripes over the midsection and have an ovipositor stretching out from the lower mid-region (Lab Seven). Today, natural product flies are being utilized in foundational microorganism research of devil cells. These profoundly crucial beast cells become gametes and carry on the advancement of an animal varieties. Scientists at the college of Utah have been concentrating how germ immature microorganisms shield themselves from turning out to be substantial cells utilizing organic product flies. Everything started in 1 922 at Massachusetts Institute of Technology where Ruth Lehmann found a quality she named â€Å"Oscar†. Oscar is liable for adding a crucial protein to the plasma of the germ immature microorganism that when idle hinders the creation Of germ cells. At the point when it is turned on, germ cells are delivered and kept as foundational microorganisms through â€Å"extreme transcriptional repression†. During this procedure, DNA is restrained from being translated to RNA which thus implies no quality articulation. This examination is diving into the particulars of undifferentiated organisms which are suspected to hold medications for some illnesses (Scheduler). While our lab wasn’t examining the mechanics of undifferentiated cell advancement, we considered the legacy of attributes however ages of flies. Our goal was to see the various examples of legacy that qualities can take. To have celebrates as near expected as conceivable we kept temperature, food and light steady all through all tests as controls and let the mating and going of characteristics be the variable. Keeping every single other factor consistent we speculated that if cross An indicated monophonic legacy it would have a 1:2:1 proportion, dibber crosses would have a 9:3:3:1 proportion and sex connected legacy would show a proportion of legacy. Materials Fruit Flies (Drosophila Melanomas) Cross A: Sepia female x Wild male Cross 8: Vestigial female x Sepia male Cross C: White female Wild male Colored tape Petri dishes Fruit fly blue media Flyway Plastic vials (with froth plugs) Microscopes Paint Brushes Funnels â€Å"Morgue† Ice packs Procedure 1. Acquire a vial of Fl age flies (either cross A,B, or C and make a point to mark the vials all things considered). The principal objective is to expel the flies from the vial without having them fly away. To forestall this, wedge a wand that has been dunked in fly snooze between the froth plug and the vial so it ventures into the vial to anesthetize the flies. To help immobilizers them, setting the vials in a cool area or on an ice pack can assist with quieting them as they are Elian on natural elements. 2. After the flies have been anesthetized, expel them from the vials and spot them in Petri dishes with marks coordinating the vials they originated from to maintain a strategic distance from disarray. To expel the immobilizers flies from the vial, it is imperative to be delicate and abstain from squashing any flies. Most of the flies should tumble from the vial when it is upset, yet to expel any that are left, a paintbrush can be exceptionally helpful to move them without causing them any mischief. 3. When the flies are in Petri dishes, place them on ice packs to keep the flies from awakening during tallying. Spot the ice pack and Petri dish under an analyzing magnifying lens. With the assistance of the magnifying instrument, record the sex and phenotype everything being equal. To move the flies inside the Petri dish, utilize a paint brush to keep away from hurt. The attributes of sexing flies is portrayed in the presentation on page 2. 4. When the flies have been arranged by sex and phenotype, set up the vials for the PA age. Blend equivalent amounts of dry food and water and let it set in the vial. Make a point to mark the vial with the phenotypes of each parent of the cross. . When the vials are readied, start setting two by two of male and male flies into the accurately named vials. Use paint brushes for moving flies if vital. Top these vials and spot them in a warm zone. These flies will mate and produce the IF age 6. After the IF vials have been sitting for roughly 10-12 days, expel the grown-up flies. At this point the flies will have mated and the female will have laid her eggs. E xpelling the grown-ups will forestall Fl flies from mating with IF posterity. To do this, cautiously use Nap (procedure as portrayed in sync 1), staying alert that fly hatchlings are increasingly touchy and might be lethally hurt by â€Å"over-napping†. Evacuate the flies by altering the vial and putting the grown-up Fl flies in the â€Å"morgue† (a container containing liquor or child oil). At that point close the vial and permit it to sit for another 12-15 days. 7. Following 12-15 days have passed, record the sex and phenotype of every grown-up fly. As portrayed in stages 1-3 Flyway will be utilized to anesthetize the flies before they are expelled from the vials to be placed into Petri dishes for tallying. When the entirety of the flies have been tallied and recorded, place them into the â€Å"morgue† and discard all vials. Rest Its Fl Results: Cross A - ? Wild Male x Sepia Female E †Wild eyes e †Sepia eyes Cross B †Sepia eye ordinary wing male x Wild eye minimal wing female meat x Beef Fee Beef Sepia eyes e F †Normal wings f †Vestigial Wings Cross C - ? Wild male x White female Exe x Exe e †White eyes IF results: Cross A †Wild male x Wild female Chi-square Analysis Phenotype # Observed # Expected (o-e) (0-e)2 (0-e)2/e Wild eyes 256 260 - 4 16 . 615 91 87 4 . 1 83 Chi-square Value . 25 Null Hypothesis: If a monophonic cross is performed between two natural product flies that are both heterozygous for eye shading, the normal posterity includes would be in a 3 wild: 1 sepia proportion and would have a chi square worth under 5. 99. Step by step instructions to refer to Genetics of Organisms lab report, Papers

The Two Halves of Racism in Heart of Darkness Was Marlow a racist - Literature Essay Samples

The Two Halves of Racism: Was Marlow a Racist?To consider the charge that Marlow in Conrads Heart of Darkness is racist, racism must first be defined. Racism has two components a belief in the inherent superiority of one race over another, and secondly, the right of the superior race to dominate the other (Gove 1870). According to this definition, Marlow fits only into the first half of what is considered racist. Marlow, like Conrad was a man of his times, and as such, reflected the current anthropological position which held that primitive people were morally inferior to civilized ones (Singh, 280). But despite his racist views, Marlow does not participate in the attempt to dominate, exploit or mistreat the natives in the manner of the European Imperialists, and therefore does not fit the second component of the racist definition. With examples of Marlows views of the savages, and of the Imperialists, it can be shown that Marlow was indeed a racist, but only half of one.Marlow rev eals his racist position in his many descriptions of the natives. Rarely does he refer to them as men or give them human qualities. They were niggers, savages, creatures, and prehistoric. Marlow sees them as having more animal characteristics than human. He describes one of these creatures as walking on all-fours like an animal. Even their faces are not human. They were like grotesque masks (Conrad, 17). Nowhere does Marlow suggest that the natives are equal to Europeans. Marlow is particularly patronizing in his description of the savage who was the fireman. Marlow describes him as an improved specimen. Even though he could fire up a vertical boiler, he was no more human than the savages who howled and leaped on the shore. He was there below me (Conrad, 38), Marlow thought, meaning that the fireman was literally below him on the boat, but also below him in terms of race. Marlow again reduces the native to having animal characteristics in stating that looking at him was as edifying as seeing a dog in a parody of breeches and a feather hat, walking on his hind legs (Conrad, 38). It is a ridiculous sight for Marlow, but the fireman is useful to him because he has been instructed to do a human task. Otherwise the inferior race is as useless as a pack of wild animals dancing wildly on the shore.But while Marlow sees the natives as savages and creatures, he does not view them as the criminals and enemies the imperialists and pilgrims claim them to be. He does not wish to dominate the inferior race and is conversely appalled by the way the savages are mistreated. After walking up the path and being passed by a chain-gang of six black men, Marlow ironically says that he was after all a part of the great cause of these high and just proceedings (Conrad, 19). Being white, he naturally associates himself with the Imperialists, but his statement mocks their motives. Standing on the hillside in the blinding sun Marlow foresees becoming acquainted with a flabby, pretendin g, weak-eyed devil of a rapacious and pitiless folly (Conrad, 20). The weak-eyed devils are the imperialists who in the cause of greed, enslave, murder, and torture natives. Finding black shadows of disease and starvation (Conrad, 20) dying slowly on the hillside, Marlow is horror-struck, and appalled. Although he sees the natives as unequal, he does not perform one act of cruelty towards them. When confronted with the face of a dying native near his hand, he parts with one of his good biscuits. Whether Marlows act was out of generosity or not is irrelevant. The point is that a man with racist inclinations of domination would surely have committed an act of cruelty in Marlows place.While it has been shown that Marlow fulfills the first component of the racist definition and not the second, there is evidence that he questions some aspects of his racial predisposition. As C.P Sarvan suggests, Conrad was not entirely immune to the infection of the beliefs and attitudes of his age, but he was ahead of most in trying to break free. (Sarvan, 285). In commenting on Conrads beliefs one also comments on the beliefs of Marlow. After all, Marlow is both Conrad and all men who have taken the night journey into the primeval depths of their ownracial consciousness.(Wilcox, 212). Marlow seems to view the natives differently when he sees them wild and free as opposed to when he encounters them as criminals. But the racist in Marlow makes him fearful of his suspicions that they might be human. He was accustomed to look upon the shackled form of a conquered monster, but the prehistoric man cursing or praying from the shore was monstrous and free..No they were not inhuman. Well, you know that was the worst of it this suspicion of their not being inhuman (Conrad, 37). Marlow suggests that this feeling that they were not inhuman would come slowly to one. This sentiment supports the idea that Conrad and his character Marlow may have been becoming less racist. But as the story stan ds, Marlow only questions whether the savages are human. He does not give humanity to them.Perhaps Conrad and Marlow were ahead in trying to break free of their cultural boundaries, but they do not achieve freedom from racism within the text of Heart of Darkness.. Their disgust with the brutal acts of violence and greed they encountered in the Congo was surely a solid starting point to reassess their racial views. However, it is evident that both Conrad and Marlow were not ready to give a human face to the natives. Even when it appears that Marlow will give the natives some sort of human recognition, he quickly reneges as evidenced in his thoughts about the death of his helmsman. Marlow describes that he missed his helmsman awfully and that finding Kurtz was not worth the life lost. But he suggests that his regret might seem strange when the helmsman was merely a savage who was no more account than a grain of sand in a black Sahara (Conrad, 51). Marlow does not regret the death of a man. He regrets the loss of a useful native, one who steered for him for months, and was a useful instrument.Although Marlow was appalled by the atrocities committed against natives in the efforts of Imperialism, it does not exempt him from the label of racist: He may sympathize with the plight of blacks, he may be disgusted by the effects of economic colonialism, but because he has no desire to understand or appreciate people of any culture other than his own, he is not emancipated from the mentality of a colonizer (Singh, 272). Noted African writer Chinua Achebe charged that Conrad was a thoroughgoing racist (Achebe, 257), and therefore commented upon Marlow as well. However, in the preceding assessment of Marlows character it seems that this claim is too harsh. In the Heart of Darkness Marlow is only half racist.Works CitedAchebe, Chinua. An Image of Africa: Racism in Conrads Heart of Darkness. In Joseph Conrad. Heart of Darkness. Ed. Robert Kimbrough. Norton Critical Edition, 3rd ed. New York: W.W. Norton Company, 1988. Pages 251-262.Conrad, Joseph. Heart of Darkness. Ed. Robert Kimbrough. Norton Critical Edition, 3rd ed. New York: W.W. Norton Company, 1988.Gove, Philip Babcock. Ed. Websters Third New International Dictionary. [[put book title in italics]] Springfield: Miriam-Webster Inc, 1993. Page 1870.Sarvan, C.P. Racism and the Heart of Darkness. In Joseph Conrad. Heart of Darkness. Ed. Robert Kimbrough. Norton Critical Edition, 3rd ed. New York: W.W. Norton Company, 1988. Pages 280-285.Singh, Frances B. The Colonialistic Bias of Heart of Darkness. In Joseph Conrad. Heart of Darkness. Ed. Robert Kimbrough. Norton Critical Edition, 3rd ed. New York: W.W. Norton Company, 1988. Pages 268-280.Wilcox, Stewart C. Conrads Complicated Presentations of Symbolic Imagery. In Joseph Conrad. Heart of Darkness. Ed. Robert Kimbrough. Norton Critical Edition. New York: W.W. Norton Company, 1963. Pages 211-218.

Mental Health And Health Care - 842 Words

Mental health providers utilizes many forms of research from the interventions that they use to provide care to their clients all the way to the assessment’s that they use to gauge the level of satisfaction of their clients with their services and how effective their services are in regards to their overall mental health wellness. Pennsylvania Mentor’s Lehigh Valley location provides Intensive Case Management (ICM) / Resource Coordination (RC) service, Family Based Mental Health Services and Certified Peer Support Services (CPS). Although these three programs are different, they all provide services to their clients in the home and in the community. ICM/RC’s help their clients with scheduling and following through with medical and mental health appointment, navigating social security and public welfare system, finding employment and utilizing community resources. Family Based Mental Health offers intensive mental health treatment to children who have a mental health diagnosis while other providing services to their families. The CPS program help’s clients meet their recovery goals through the support of an individual who also has a mental health diagnosis. I had the opportunity to speak with Pamela Durdock one of the ICM/RC and CPS Program supervisors and Josh Hoch one of the Family Based Mental Health Services supervisors. Both Pamela and Josh were very knowledgeable within their respected departments and in what the conditions of mental health services in theShow MoreRelatedMental Health And Health Care974 Words   |  4 PagesSummary Mental health illnesses are just as serious to address as any other disease, and with this Amid Crisis, Senate Bill Seeks Boost Access to Mental Health Care outlines the recent legislation that is being drafted in order to improve Mental Health Care services. Through The Mental Health Reform Act, various measures would be in place to address the growing Mental Health Care concern. The bill would, â€Å"update state funding, improve mental health practices, and increase access to mental healthRead MoreMental Health And Health Care1213 Words   |  5 Pages1) Mental health treatment has seen substantial improvements within the developed world. However, mental health patients continue to experience difficulties receiving mental health care as opposed to physical health care. There are many barriers to receiving mental health services in the developed world even with the advances in technology and treatment seen in medical treatment. When compared with physical health care services , mental health services delivery continue to face issues (Andrade etRead MoreMental Health And Health Care3259 Words   |  14 PagesMental Health Services in Rural Canada When looking at the rural areas of Canada, there is one particular area of health care that appears to be lacking – mental health care services. This can have many serious implications on the communities in which are being underserved, as well for the nurses and health care professionals providing the care for those with mental illness. Approximately 99.8 percent of Canada is considered to be a rural area (World Health Organization, 2009). Within this, thereRead MoreMental Health And Health Care3541 Words   |  15 PagesMental illness affects one in four people at some stage in their life. It is estimated that at any one time, there are 450 million people experiencing a mental illness, most of whom live in developing countries. About 25% of patients using primary health care services in developing countries suffer from a mental illness. â€Å"Despite the substantial burden of disease and the availability of effective and affordable treatments, mental health care remains a neglected issue, especially in developing countries†Read MoreEssay On Mental Health Care1221 Words   |  5 PagesSoumerai, S. B., Mclaughlin, T. J., Ross-Degnan, D., Casteris, C. S., Bollini, P. (1994). Effects of Limiting Medicaid Drug-Reimbursement Benefits on the Use of Psychotropic Agents and Acute Mental Health Services by Patients with Schizophrenia. New England Journal of Medicine,331(10), 650-655. doi:10.1056/nejm199409083311006 This study provides information on two Medicaid claims the first one was at psychiatric hospital in New Hampshire where Medicaid had a three-prescription limit over the 11-monthRead MoreA Brief Note On Mental Health And Health Care762 Words   |  4 Pages 4. Reasons for Treatment Gap Barriers to mental health care, which increase the treatment gap, are originated both at the governmental and the individual level (Kohn 2013). Barriers to care at the individual level result from the individual’s attitudes, false beliefs about mental illness, stigmatization, and lack of compliance with medicines. Andrade et al., (2014), using data are from the WHO World Mental Health (WMH) Surveys found that for among those with a DSM-IV disorder in the past twelveRead MoreMental Health Care Of Indonesia1383 Words   |  6 PagesNations Project: Rough Draft Katie Metro February 9, 2015 Mental Health Care in Indonesia It ruined my dignity or whatever shred of humanity I had left, says Anto Sg, of his experience with Indonesian mental health care. He was repeatedly chained while undergoing medical treatment in East Java at various medical centers. Anto notes that what he really needed was a psychiatrist and counseling, but instead he was shackled for months. He also says that his family believed he was insane and onlyRead MoreMental Health Care Analysis1485 Words   |  6 PagesFirstly, the analysis will address the standard of mental health care across each category of prison individually, discussing good examples of mental health support, but also, where there are failures. With this, there is a visual map of how the data was categorised. The analysis will then thematically explore the range of recommendations from every prison category to create an overarching conclusion of standards in reference to general failures across the prison system, the impact this has on currentRead MoreThe Issue O f Mental Health Care1211 Words   |  5 Pages2016, Presidential candidate Hillary Clinton released an ambitious plan for addressing the issue of mental health care in the United States1. This plan echoes numerous bipartisan bills that have been produced in Congress over the past several years and seems to be one of the few issues that both sides of the aisle can agree on.2 Earlier this year, a bill providing additional support to mental health care was passed in the House with a 422-22 vote3, so it is now up to the Senate to pass its own reformRead MoreVeterans and mental health care965 Words   |  4 Pages Take care of Veterans I believe that it is the best interest of veterans, whom have served the military in any capacity to be afforded not just medication, but also some form of counseling. Being a veteran myself I have experienced: over medicating by the government, not receiving any form of counseling, and when I was given an appointment it was six months from the day that it was scheduled. When I was Honorably Discharged from the military I was not afforded any form of mental counseling

Marketing Brief - 1012 Words

OBJECTIVES CORPORATE Nudie Jeans (â€Å"Nudie†) strive to share their passion for denim with the fashion community and demonstrate socially responsible business practices. Nudie strives to deliver the best quality from material choice to craftsmanship and design coupled with a vision for change in manufacturing practices in the fashion industry. This is illustrated in their firm supporter of Amnesty International in their fight for ethical human rights practices in the garment manufacture industry. MARKETING Nudie’s main objective will be to increase market share in men’s jeans amongst its competitors and increase specialist retailer distribution globally. This will not require mass marketing, but rather a more specialised and†¦show more content†¦Customers in this market are not looking for a ‘bargain’, but rather an addition to their collection or a boutique item, thus price would not be envisaged as a major hurdle in gaining sales. PROMOTIONAL STRATEGY In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion. Our Advertising strategy will include the following:- - Posters in boutique outlets; - Billboards (See Appendix 1); - Internet advertisements in addition to a website, for instance videos retracing Nudie’s origins and their objectives/vision, a wash guide or interesting experiments to illustrate the quality and durability of these jeans as a ‘second skin’; - Fashion shows; and - Having retail staff wear the jeans regularly. With regard to public relations, endorsements can generate favourable public relations and free advertising for Nudie to promote the brand and its brand name. For example, support of Amnesty and human rights and Corporate Social ResponsibilityShow MoreRelatedThe Brief Analysis of the Marketing Management2575 Words   |  11 PagesEssay For Marketing Management The brief analysis of the marketing management of luxury brands------Hublot watches Student ID:2049412 Student Name:Liu Hong The brief analysis of the marketing management of luxury brands------Hublot watches Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when HublotRead MoreA Brief Report On Marketing Mix1079 Words   |  5 Pagesreport is to introduce the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current marketing mix and additionally provide recommended strategies to best promote the new ride. DREAMWORLD MARKETING MIX A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy. Product Dreamworld offers a wide range of products and services to customers. Several services DreamworldRead MoreBrief Analysis Of The Case Inspired Marketing1244 Words   |  5 PagesBrief Summary of the case Inspired Marketing was founded in 2009 by Sean Malarkey and Lewis Howes in Columbia, Ohio. After an injury in football Howes started focusing his attention on the web. Both founders had strong backgrounds in social median and internet marketing. They discovered the power of webinars early on. Based on Howes experience on Linkin, Howes wrote a book and began selling his digital products. A large amount of time was spend on traveling, selling books, and speaking only to makeRead MoreA Brief Note On The World Of Marketing Essay2103 Words   |  9 Pagesjpg 1-QUORA Quora has 1.1 million followers in Life and Living, 554 thousand in Happiness, 1 million in Emotions and more. If we do the sum then it amounts to 25 million followers! Exactly Quora is the next big thing in the world of marketing. We already have an audience and relevant topics we just need to strike on those topics which we are concerned in like Happiness, Source of Happiness and more. PLAN A - BASE FORMATION:-  · First and foremost we will be creating our blogRead MoreHaighs Chocolates Marketing Plan Brief Essay670 Words   |  3 Pagesï » ¿ Marketing Plan Haigh’s Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand. You are now employed as a team of 3 - 4 (max.) marketingRead MoreMarketing Communication Creative Brief and Imc Plan7930 Words   |  32 PagesContent Page Executive Summary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. ChoiceRead MoreA Brief Note On Effective Social Media Marketing Essay995 Words   |  4 PagesEffective Social Media Marketing in 5 Easy Steps By Lori A Manns | Submitted On December 30, 2015 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Lori A Manns Social media is here to stay. As an entrepreneurRead MoreUnit 19 Assignment Brief Marketing Planning February 2014 moderated by NN3857 Words   |  16 PagesICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC Level 5 HND in Business (QCF) Unit 19: Marketing Planning (QCF. L5) Session February 2014 Course work (Word limit 3500) HND Assignment Brief Programme title ML955 Pearson BTEC Level 5 HND in Business Unit number and title Unit 19 Marketing Planning Assignment number and title 1 of 1 McDonald’s: Repositioning the Golden Arches Mo Willan Module Leader Student name Assessor (receiving the work) Dr Mo Willan, Richard West, Abu NaserRead MoreCreative Brief : Marketing Plan1725 Words   |  7 PagesCreative Brief Key Features They have several unique features/offerings that include, furniture delivery, locally made products, and one of a kind home furniture, as well as high quality customer service. Proposed Target Market With these unique features/offerings, the target market proposed is women age 25+ with higher income in the San Marcos and New Braunfels area. This target market will bring in customers who are willing to buy on the higher end and women who will keep coming in on a regularRead MorePizza Hut Marketing Brief5494 Words   |  22 PagesMarketing Brief of Pizza Hut 1.) The Company Brief History of the Company Pizza Hut ® is the family pizza place. As a matter of fact, we are rooted in familyÂâ€"literally. Two brothers, mom, and $600 turned into the recipe for the world s largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached the two college-age brothers in Kansas. The concept was relatively new at the time, and the brothers quickly saw the potential of this new enterprise. Borrowing

Linz and Stepan Consolidated Democracy Study Guide and Notes free essay sample

Towards Consolidated Democracies Linz and Stepan * Three conditions before speaking about democratic consolidation * First†¦no state=no democracy * Second†¦. democracy cannot be thought of as consolidated until a democratic transition has been brought to completion * Necessary but by no means sufficient condition for the completion of a democratic transition is the holding of free and contested elections (on the basis of broadly inclusive voter eligibility) that meet the seven institutional requirements for elections in a polyarchy that Robert A. Dahl has set forth * Third†¦. no regime should be called a democracy unless its rulers govern democratically * Cannot fail to rule within the bounds of a state of law, their regimes are not democracies. * Authors: What then are the characteristics of consolidated democracy? * by a consolidated democracy we mean a political regime in which democracy as a complex system of institutions, rules, and patterned incentives and disincentives has become, in a phrase, the only game in town. * Working definition of consolidated democracy is then: Behaviorally- a democratic regime in a territory is consolidated when no significant national, social, economic, political, or institutional actors spend significant resources attempting to achieve their objectives by creating a nondemocratic regime or by seceding from the state * Attitudanly- a democratic regime is consolidated when a strong majority of public opinion, even in the midst of major economic problems and deep dissatisfaction with incumbents, holds the belief that democratic procedures and institutions are the most appropriate way to govern collective life, and when support for antisystem alternatives is quite small or more-or-less isolated from prodemocratic forces * Constitutionally- a democratic regime is consolidated when governmental and nongovernmental forces alike become subject to, and habituated to, the resolution of conflict within the bounds of the specific laws, procedures, and institutions sanctioned by the new democratic process. Consolidated Democracy does not mean NO chance of breakdown and does not mean all Consolidated democracies look alike * In addition to a function state there are 5 other conditions that are necessary: * Conditions must exist for the development of a free and lively civil society * Value articulation and adva ncing of interests key * Autonomous political society * Arena for contestation of power * State bureaucracy that is usable by the new democratic government * Effective Rule of Law * Institutionalized economic society * Rechtsstaat, which is a state subject to law, is absolutely critical for consolidated democracy * Presidents are more likely to abuse and to get around rule of law than PM’s†¦Ã¢â‚¬ ¦no checks on Presidents like for a PM (i. e. o confidence vote) * Effective democracy requires effective bureaucracy to tax and maintain control of day-to-day functions†¦. many cases (i. e. Chile) bureaucracy remains largely molded by authoritarian past, this needs to change if democracy is to become consolidated * Economics are key for consolidated democracy * No Consolidated democracy with command economy * No consolidated economy with pure market economy * Markets cannot be maintained without a degree of regulation * State has to correct ‘market failures’ * Democracy naturally will push the government to offer so me sort of public goods to alleviate inequality * Democracy is an interacting system†¦.. e need the five characteristics to be acting in unison in order for all of them to be functioning effectively * Two surmountable concerns to consolidation * Ethnic conflict * Disappointed popular hopes for economic improvement * What empirical conditions are the logics of state policies aimed nation-building congruent with those aimed at crafting democracy†¦. conflicts with these different policies are reduced when almost all of the residents of a state identify with one subjective idea of a nation * Democratic transitions in these cases put into question relationship between Demos and Polis * Plurality naturally increases the complexity of politics * Careful crafting of institutions required Some methods of dealing with â€Å"stateness† are inherently incompatible with democracy * How do we achieve democracy in multinational states * Laitin: Competitive-Assimilation Grame†¦. best interests of working class to assimilate in order to have a better future for their kids in this environment * Author: This rarely happens, esp. in newer democracies in E. Europe * How can Democracy be achieved in multinational states? * State policies that grant inclusive and equal citizenship and gie all citizens a common â€Å"roof† of state mandated and enforced rights is the way to go * Federalism is a good policy option as well†¦. lthough you need to establish a national consciousness before decentralizing (otherwise you risk having extremists running these regions) * Political identities * They are not fixed of â€Å"primordial† * If outside forces do not force people to choose†¦many people are happy to identify themselves as having multiple or complementary identities * Examples of reforms that would kill chances of Dem. In multinational societies * Political society†¦. nationalization citizenship laws * Legal system†¦. could privilege one group’s customs over another * Rapid changeover to one language†¦. could leave some groups disadvantaged when accessing state services * One language for school and mass media†¦. eave civil society to develop in only one sector of society * â€Å"Titular nationality† of state could be granted special considerations in the economic realm * Problems of Simaltaneous Reforms * State restructuring must take precedence over economic reforms * Tightly coupled v. loosely coupled (medium range time frame†¦people can make independent and opposite assessments about political and economic trends) conceptions of economy and democracy * People can withstand deterioration of economy for a while†¦. incongruence cannot last forever though * Quality of democracy should be seen as separate from quality of society†¦.. quality of democracy can contribute positively/negatively to this, but two should NOT be confused.

Themes in The Giver free essay sample

Themes of The Giver Broadly, the book The Giver, written by Lois Lowry, is about how a boy name Jonas, born in the perfect utopia where there are no freedom and colour, people there promotes sameness. Until Jonas founds out that there are more then this community when he got his unique Job assigned at the age of 12. Being a receiver of memory let him know that the real world is beautiful and colourful; there are rights for every human being. Jonas felt unfair and hope to escape from this tragedy. In this story Lois Lowry wants to show the readers that there is no perfect utopia built by humans, f they have built one, there will have sacrifices made. The elders attempted to build a perfect utopia but somehow secrets will soon be exposed. Lowry wants the readers to understand the disadvantages through Jonass Job, being the receiver of memory. We will write a custom essay sample on Themes in The Giver or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are many themes mentioned throughout Jonass life in the community. Im going to discuss and describe three of the themes, which are freedom of choice, emotions and colour. In the Giver, Jonas lives in a community where there are no freedoms of choice. Everything is decided, the elders makes all the decision and citizens dont get to hoose. Every year, there is a ceremony for all ages. By the age of 12, they will get an assignment, which is their future Job for their rest of their life in the community. Every assignment was set, assigned; they dont get to use their future Job. Jonas got his Job as the receiver of memory at the ceremony of 12. (Chapter 7 8 pg. 50-71), In a frim, commanding voice she announced, Jonas has been selected to be our next receiver of memory. For the new-borns, there are so names that are chose for them at the naming ceremony when they are born. Chapter 2, page 11-13) New child Twenty-three, the namer had read. Lily. (Chapter 1, pg. 3) Jonas was careful about language, not like his friend, Asher, who talk too fast and mixed things. The elders thinks that having the freedom of choose is very unsafe, (Chapter 13 pg. 99) I cant im agine it, we really have to protect people from wrong chooses. Hence, they dont have any freedom of choosing, name, Job, use of language or spouses etc. When Jonas receives the memories from his training with The Giver, he started to understand freedom and rights. He felt so unfair and thought of protest, but the giver stopped him because the rules are set long time ago. (Chapter 14, pg. 113) The decision was made long before my time or yours The giver said In the community, Love doesnt exist, because the people there dont have feelings, they think that love is a very inappropriate wording that cannot be used. (Chapter 16, pg. 127) Do you love me? There was an awkward silence for a moment. Then Father gave a little chuckle. Jonas. You, of all people. Precision of language, please! . People in the ommunity need to have penalties after doing things wrong, so the elders thought of a release for the people who wanted to leave this community or they had done some serious crimes. But turns out, they cant leave the town, they simply Just murder them by fatal injections. Which the people are very innocent, they have no idea of when he saw his father (as a nurturer) killing one of the twins. (Chapter 19 pg. 150) He killed it! My father killed it! Jonas said to himself. The second theme Im going to talk about is emotions. Emotions in Jonass community re very rare because they are taken away. Jonas was almost 12 when he got his first dream of seeing her friend Fiona and wanted her to be naked. Your mom told him that it was totally normal and Jonas has to take the pills to take away the Stirrings. (Chapter 5, pg. 37) Its Just the pills, youre ready for the pills, thats all. Thats the treatment for Stirrings. The pills technically Just take away Jonass feelings for Fiona. It shows how the elders take away their emotions. They dont feel pain also, because the pills can also have this function of taking away pain. When Jonas became the trainer of the receiver of memory, he started to experience pain, difference of weather, and happiness, anger etc. The feelings that he never had before, all comes from the memories that the giver had transfer to Jonas. Since only Jonas and The giver knows about real feelings, Jonas felt lonely when he cant express himself clearly with his family and friends. The giver showed him a memory of war, where there are people shooting each other, bloodiness all around the floor and is really sad. Then He attempts to let them know that the war game that his good friend, Asher (recreation assistant) plays, is not good. But his friends thinks that its only a game and thinks that hes being over-reacting. (Chapter 17 pg. 132-134) Whats wrong Jonas? It was only a game, said Fiona. mfou ruined it Asher said in an irritated voice. Dont play it anymore Jonas pleaded. Im the one whos training for Assistance Recreations director. Asher pointed out angrily. Games arent your area of expertness. Lowry wants to show that emotions are very vital, if emotions are missing, then it will be very monotonous and Jaded. The third theme Im going to discuss is colours.

Shakespeare Sonnet 2 - Analysis

Shakespeare Sonnet 2 - Analysis Shakespeare’s Sonnet 2: When Forty Winters Shall Besiege Thy Brow is interesting because it further expresses his desire for the subject of his poem to breed. This theme is introduced in Sonnet 1 and continues through to poem 17. The poem advises the fair youth that when he is old and looks withered and terrible he can, at least, point to his son and say that he has passed on his beauty to him. However, if he does not breed, he will have to live with the shame of simply looking old and withered. In short, a child would compensate for the ravages of aging. Through metaphor, the poem suggests that you can live your life through your child if necessary. The child would provide evidence that he was once beautiful and worthy of praise. The full text of the sonnet can be read here:  Sonnet 2. Sonnet 2: Facts Sequence:  Second sonnet in the  Fair Youth Sonnets.Key Themes:  Old age, procreation, a child providing evidence of one’s worth, Winter, obsession with the fair youth’s beauty.Style: Written in iambic pentameter and follows the traditional sonnet form. Sonnet 2: Translation When forty winters have passed, you will have aged and become wrinkly. Your youthful looks, so admired as they are now, will be gone. Then if anyone asks you where your beauty lies, where the worth of your youthful, lusty days is evident, you could say: â€Å"Within mine own deep sunken eyes.† But that would be shameful and not praiseworthy if you didn’t have a child to show off and say this is evidence of my beauty and the reason for my aging. The child’s beauty is proof of mine: â€Å"Proving his beauty by succession thine.† The child would be youthful and beautiful when you are old and would remind you of being young and warm-blooded when you are cold. Sonnet 2: Analysis Being forty years old in Shakespeare’s time would likely have been considered to be a â€Å"good old age†, so when forty winters had passed, you would have been considered old. In this sonnet, the poet is giving almost fatherly advice to the fair youth. He does not appear to be interested in the fair youth romantically himself in this poem but is encouraging a heterosexual union. However, the preoccupation with the fair youth and his life choices soon becomes quite overwhelming and obsessive. The sonnet takes a subtly different tack from Sonnet 1 (where he says that if the fair youth does not breed it would be selfish of him and the world would regret it). In this sonnet, the poet suggests that the fair youth would feel shame and would personally regret it himself – perhaps the speaker does so to appeal to the narcissistic side of the fair youth, pointed to in Sonnet 1. Perhaps a narcissist would not care what the world thinks, but would care what he may feel himself in later life?

Case Study of diagnosis and treatment of Gout

Case Study of diagnosis and treatment of Gout A 50 year-old male presented for an evaluation of rapid onset of pain and swelling in his right toe. The patient reported that he had two similar previous episodes with the same symptoms lasting four to five days and was treated by emergency physicians. The patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s past medical history is significant for hypertension and treated with Hydrochlorothiazide. The review of systems was negative for headache, fever, chills, rash, earache, sore throat, cough, rhinorrhea, vision changes, weight loss, or change in appetite or disposition. The patient was afebrile, and this blood pressure was slightly elevated. PHYSICAL EXAMINATION: General: The patient is a pleasant male who appears to be in no apparent distress. Vital Signs: blood pressure 123/48, heart rate 76, Temperature 38.3 and 98% on room air. HEENT: Extraocular muscles are intact. Pupils are equal, round, and reactive to light and accommodation. Neck: Supple. No jugular vein distention noted. No carotid bruits noted . Lungs: Clear to auscultation bilaterally. No wheezes, rubs or rhonchi. Heart: Regular rate and rhythm. Normal S1, S2. A 2/6 to 3/6 systolic ejection murmur at the right upper sternal border. PMI is nondisplaced. Abdomen: Notable for laparoscopy surgical wound. Positive bowel sounds. Extremities: MTP is red, hot and swollen. Neurologic: The patient is alert and oriented x3. No focal neurologic deficits noted. Pathophysiology Gout is an inflammatory disease characterized by the deposition of uric acid crystals in and around joints, subcutaneous tissues, and kidneys. Although men and women are equally affected by gout, men are six times more likely to have serum concentrations above 7 mg per dL. Gout typically occurs during middle age and is uncommon before the age 30 years old. Women rarely have gouty arthritis attacks before menopause 1. Clinical Presentation Gout attacks are usually associated with precipitated events. Patients usually present with rapid onset of severe pain, swel ling, redness, and warmth in one or tow joints. This pain and inflammation are caused by inflammatory response. Acute attack untreated attacks usually last two to 21 days depending on cases. There are four clinical stages of gout according to the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS). The first stage is known as asymptomatic hyperurecemia. During this stage, the patients can have an elevation of uric acid in the blood but they do not have any symptoms yet. After more and more urate deposits around a joint and if any trauma triggers the release of crystal into the joint space, patients will suffer acute attacks of gout. This second stage is known as acute gouty arthritis. The third stage, known as interval or intercritical gout, involves the interval between acute flare gout attacks with persist crystals in the joints. When crystals deposits continue to accumulate, patients are likely to develop chronically stiff and swollen joints. This stage is called chronic tophceous gout. Some permanent damage to affected joints and sometimes to kidneys can be seen. This advanced stage is relatively uncommon if patients receive proper treatment. Differential Diagnosis Gout in the elderly is often polyarticular and involves upper extremity joints (especially proximal interphalangeal joints and distal interphalangeal joints). Women present 70% of the time with polyarticular disease rather than the classic monoarticular arthritis seen in men. Gout can be mistaken for rheumatoid arthritis because tophi may resemble rheumatoid nodules and rheumatoid factors often become weakly positive as people age. It may be difficult to differentiate cellulitis or septic arthritis from gout, particularly when a fever, leukocytosis, redness, or desquamation is present. The term pseudogout, for calcium pyrophosphate deposition disease, belies the difficulty in clinically differentiating it from gout. For definitive diagnosis, joint fluid must be aspirate d for culture and a search for urate crystals.

History of the Mexican Trains Ferrocarriles Research Paper

History of the Mexican Trains Ferrocarriles - Research Paper Example The transportation network has had a major part to play in the economic progression of every nation on the planet. A well constructed and collaborative transportation network is the only guarantee that goods, people and services can be located from one part of the country to another with speed, flexibility and at little cost. Transportation can be seen as having a direct link to economic expansion and sustenance. It is unrealistic to expect that one region or nation has the ability to produce all that it consumes. In a similar manner, it is unrealistic to assume that a region can consume all that it produces. In order to strike the balance between demand and supply of various kinds of goods and service it is essential to have a well planned and integrated transportation network to rely on. Only such a transport network could allow the impeccable coordination required between various sectors of the economy such as agriculture, mining, manufacturing, retailing etc. While the provision of a transport network is highly relevant to the modern economic system, but this was not always the case. Instead, a well integrated transportation network was required by nearly all great nations for keeping up with their military ambitions. Economic priorities remained secondary when the creation of a well integrated transportation network was taken into account during the nineteenth and twentieth centuries. Given the need to move economic goods as well as military goods, the preferential method of enhancing the transport network was to use railway links. This also coincided with the fact that road based automobiles were neither common nor highly appreciated in the nineteenth century. Instead, the railway networks of the era were highly preferred given the technical expertise in manufacturing and operating railway linkages. Another major factor that contributed to the growth of the railways in the era related to disposable incomes and the cost of early automobiles. Early automobi les were not only expensive to buy but were equally fiscally demanding in terms of operating and maintenance costs. The problem was compounded by the fact that the majority of people did not have the kinds of disposable incomes to buy and use road based vehicles as yet. In this scenario, it made far greater sense to set up railway linkages in order to enhance the overall transport infrastructure rather than concentrating on roads and automobiles. Vehement development of the railway networks continued throughout the nineteenth century and through the early to mid parts of the twentieth century around the world. Contemporary super powers and countries looking for economic development all looked towards large railway networks in order to support and sustain their economic growth. It is from this era that the British railway networks emerged and spanned nearly half the globe ranging from Africa to the Tibet plateau. In a similar manner, the United States was bent upon enlarging the exis ting railway network to connect the East Coast to the West Coast. A number of different strategies were adopted in order to provide impetus for the expansion of the existing railway network. Conditions in Germany and France were similar with Germany attempting to bridge the Middle East and Europe using a railway link

MANAGEMENT OF HEALTH PROGRAMS (Module 1 SLP) Essay

MANAGEMENT OF HEALTH PROGRAMS (Module 1 SLP) - Essay Example The manager of our interest was appointed as head of a health service and research institute in 1993, that time it was on the verge of closure due to mismanagement and inefficiency. The head excelled in planning, organizing, communicating, leading, controlling and monitoring. As showed by Koontz and O'Donnel (1959) the head had proficiency in all the major functions of a manager (Koontz & O'Donnel 1959). No doubt the head was an active leader. As showed by Bateman and Zeithaml (1993) the head used vision and judgement to create opportunities and did the right things (Bateman& Zeithaml, 1993). The head gave opportunity for high performance. Incentive was given for excellent performers. The head always ensured success and used to project ones own success as institutes success. Finally the head made everybody to believe that head is the personification of institute. The institute started progressing and at the end of a decade it became one of the internationally renowned institutes. Lot of laurels and praise came to the head of the institute. People started praising the head as one of the successful managers. the head got retired, the employees of the institute were divided in to two groups, one the so called high performers patronised by the head and two, the worthless low performers! Institute fell into internal squabbles and was in great trouble. Nobody had direction as everybody was accustomed to orders. Analysis of Strengths and Weaknesses In spite of being an active leader and visionary the head failed to develop positive work environment because the head gave orders rather than directions. Though the head gave opportunity and incentive for high performance in the process the head formed a group of henchmen. As depicted by Agars and Wilson (2005) the head applied the principles of classical conditioning in its crude form (Agars & Wilson, 2005). Person and group of persons took precedence over activity. Bateman and Zeithaml (1993) outlined effective manager as an active leader who creates a positive work environment in which the organization and its employees have the opportunity and the incentive to achieve high performance (Bateman & Zeithaml, 1993). Though successful the head failed to become an effective manager. References Agars, W.S., & Wilson, G.T. (2005). Learning theory. In B.J. Sadock & V.A.Sadock

In Frederick Douglasss Narrative of the Life of Frederick Douglass, Es

In Frederick Douglass's Narrative of the Life of Frederick Douglass, he appeals to the interest of the reader through his first hand accounts of slavery, his use of irony in these descriptions, and his balance between indirectness and honesty. Douglass's descriptions of the harshness of slave life are filled with horrific details able to reach even the coldest hearts. The beginning of the book describes how Douglass lacks even the simplest knowledge of his own age. He goes on in the book to describe how he has no accurate knowledge of his age, because he has never seen any of the authentic records containing it. By far the larger part of the slaves, know as little of their ages as horses know of theirs, and it is probably the wish of most masters to keep their slaves with only a limited amount of knowledge. In saying this Douglass is showing how low the life of a slave is compared to other humans. The idea of slaves being seen as merely work animals is placed into our minds and is set for an idea to shape the life of Frederick Douglass. Douglass also gives acco...

Factors to be considered when planning to fill a vacancy and carry out an interview Essay

The purpose of recruitment is too attract the best candidates for the job, and to then pick the most suitable. To make sure that the best person is picked Human resources will have to make sure that they are clear about†¦ * What the job entails * What qualities are required to do the job? * What rewards are needed to retain and motivate employees. If the wrong person is recruited and then finds the job too boring or difficult, then the business will not get the best out of its Human resources Department. It will also mean additional costs for the organisation because if the employee leaves because they are unsuitable they would have wasted money on training and will have advertise for their replacement. When filling a vacancy a number of things have to be considered. Before even thinking about filling the job vacancy the organisation needs to carry out a job analysis. The job analysis is a study of what the job entails. It contains skills, training and tasks that are needed to carry out the job. The reason why the organisation needs to recruit to fill the vacancy is a very important aspect to consider, because the person in the job before may have been unhappy. To prevent this from happening again managers can set up exit interviews with the previous employee to see if they are able to improve the job. Are records of Past Employees available? Records of past employees would also be a good thing for any organisation to have because then the business may be able to hire someone who has worked for them before this would save induction and training costs. Whether or not the organisation recruits internally or externally is an important factor to consider. If the organisation recruits internally†¦ * Savings can be made, and individuals with inside knowledge of how the business operates will need less time for induction and shorter periods of training. * The organisation is unlikely to be disrupted by someone who is used to working there. * Internal promotion acts will act as a motivator to other members of staff within the organisation. * From the organisation’s point of view, they will be able to asses the strengths and weaknesses of an insider, however there is always a risk attached to hiring an outsider who may only prove to be good on paper. The disadvantages to recruiting internally are that†¦ * You will have to replace the person who has been promoted. * An insider may be less likely to make criticisms of the business to get the organisation working in a more effective way. * Promotion of one person is an organisation may upset another. Has the appropriate Recruitment documentation been drawn up? Recruitment documentation is another important aspect this includes the job description, person specification, advertisements and interview sheets. Job Description Purpose The job description needs to include the job title, responsibilities and a simple description of the role and duties of the employee within the organisation. To make sure that the job description is up-to-date a job analysis should be carried out. The Job Description has a number of uses†¦ * It tells the candidates for a job what is expected of them. * It helps personnel officers to compare the job description with the candidate. * The Job Description can be used as a gauge to see whether or not the employee is doing the job properly, by comparing their activities with the job description. * Arguments about what the employee has to do can be settled by looking at the job description. The job description is a means of communication between the organisation and candidate to maximise relevance of potential applicants. Person Specification The purpose of a person specification is to outline the type of applicant the business is looking for. The person specification also gives potential applicants the chance to match themselves against the specification. The organisation needs to know the type of person they are looking for this can be set out in the person specification. The person specification sets out the mental and physical attributes, which will be needed for the job. A person specification is used so the prospective candidates know what qualities they should have and what is expected from them. It can also be called upon in an interview situation where the employer can match the candidate to the person specification and the position. Advertisement Job advertisements are an important aspect to the recruitment process. An organisation is able to advertise job vacancies to a selected audience through their job advertisements. Advertisements must reach the people who have the qualities needed to fill the vacancy. The nature of the advert will depend on†¦ * The target audience – managers, supervisors, retail assistants etc. * Where the advert will be placed – on a notice board in a local or national newspaper, etc. A good job advertisement will provide prospective candidates with information and will also discourage people who are not qualified for the vacancy. The way in which the vacancy is advertised will be different is the job is being advertised internally or externally. If the job is being advertised internally it will be most likely to be advertised on the staff notice board or in the jobs bulletin, however if the job is being advertised externally it is more likely to be advertised in a newspaper. Interview Assessment Form In an interview assessment form the areas for evaluation are usually†¦ * Physical appearance and deportment – Does the candidate have the right image suited to the advertised post? * Attainments – What experience and qualifications that they have meet the needs of the post. * General Intelligence * Special Aptitudes – What skills does the candidate have which relates to the job for example foreign languages or knowledge in the latest software package. * Personality/disposition Another factor of recruitment, which needs to be considered, is the legislation, which affects it. If the organisation does not comply with the set legislation then the individual responsible will be taken to court or the industrial tribunal. To avoid legal action an organisation will make sure that the recruitment criteria are made clear and that any terms of employment are made obvious to the candidate. The organisation needs to make sure that its company policy and practice comply with the relevant legislation. A number of the laws affecting the recruitment process are†¦ * Disabled Persons (Employment) Act 1958 This deals with an obligation on firms of more than twenty employees to employ disabled people up to at least three per cent of the workforce. * Sex Discrimination Act 1975 and ’84 This deals with the prohibition placed upon job advertisers to discriminate against women in advertising or conditions of service. * Race Relations Act 1980 and 1982 This is the outlawing of discrimination against employees because of their race, colour or ethnic origin. After the vacancy has been filled, the Human Resources department needs to be sure that they leave enough time for vetting and background checks if the job requires this for example any jobs involving children. If this is not dealt with effectively the organisation will be in the position of having an empty vacancy until they are completed.

Golden Eagle Facts

The golden eagle (Aquila chrysaetos) is a large diurnal bird of prey whose range extends across the Holarctic region (a region that encircles the Arctic and encompasses areas within the Northern Hemisphere such as North America, Europe, northern Africa, and northern Asia). The golden eagle is among the largest birds in North America. They are among the most popular of national emblems of the world (they are the national bird of Albania, Austria, Mexico, Germany, and Kazakhstan). Fast Facts: Golden Eagle Scientific Name: Aquila chrysaetosCommon Name(s): Golden eagleBasic Animal Group:  BirdSize: 2.5 to 3 feet tall, a wingspan of 6.2 to 7.4 feet  Weight: 7.9 to 14.5 pounds  Lifespan: 30 yearsDiet:  CarnivoreHabitat:  Mexico through western North America to Alaska with occasional appearances in the east; Asia, northern Africa, and Europe.Population:  Global breeding population is 300,000Conservation  Status:  Least Concern Description Golden eagles have powerful talons and a strong, hooked bill. Their plumage is mostly dark brown. Adults have a shiny, golden swatch of feathers on their crown, ​nape, and sides of their face. They have dark brown eyes and long, broad wings, Their tail is a lighter, grayish brown as are the undersides of their wings. Young golden eagles have white patches located at the base of their tail as well as on their wings.   When viewed in profile, golden eagles heads appear  relatively small while the tail seems quite long and broad. Their legs are feathered their full length, all the way to their toes. Golden eagles either occur as solitary birds or are found in pairs. Anton Petrus/Getty Images Habitat and Distribution Golden eagles inhabit a wide range that stretches throughout the Northern Hemisphere and includes North America, Europe, northern Africa and the northern parts of Asia. In the United States, they are more common in the western half of the country and are only rarely spotted in the eastern states. Golden eagles prefer open or partially open habitats such as tundra, grasslands, sparse woodlands, scrublands and coniferous forests. They generally inhabit mountainous regions up to 12,000 feet in elevation. They also inhabit canyon lands, cliffs, and bluffs. They nest on cliffs and in rocky outcrops in grasslands, shrublands, and other similar habitats. They avoid urban and suburban areas and do not inhabit dense forests. Golden eagles migrate short to medium distances. Those that breed in the far northerly regions of their range migrate further southward during the winter than those that inhabit lower latitudes. Where climates are milder during the winter, golden eagles are year-round residents. Diet and Behavior Golden eagles feed on a variety of mammal prey such as rabbits, hares, ground squirrels, marmots, pronghorn, coyotes, foxes, deer, mountain goats, and ibex. They are capable of killing large animal prey but usually feed on relatively small mammals. They also eat reptiles, fish, birds or carrion if other prey is scarce. During the breeding season, pairs of golden eagles will hunt cooperatively when pursuing agile prey such as jackrabbits. Golden eagles are agile avian predators that can dive at impressive speeds (as much as 200 miles per hour). They dive not only to catch prey but also in territorial and courtship displays as well as regular flight patterns. Reproduction and Offspring Golden eagles construct nests out of sticks, vegetation and other materials such as bones and antlers. They line their nests with softer materials such as grasses, bark, mosses or leaves. Golden eagles often maintain and reuse their nests over the course of several years. Nests are usually positioned on cliffs but are also sometimes located in trees, on the ground or on high man-made structures (observation towers, nesting platforms, electrical towers). The nests are large and deep, sometimes as much as 6 feet wide and 2 feet high. They lay between 1 and 3 eggs per clutch and eggs incubate for about 45 days. After hatching, young remain in the next for about 81 days. W. Perry Conway/Getty Images Conservation Status There are large and stable populations of golden eagles in multiple locations around the world, and thus the species has a status of Least Concern. Much of the reason for their success is the result of conservation projects to protect both the birds and their habitats. The golden eagle has been a federally protected species since 1962, and several international groups dedicate themselves to the welfare of golden eagles and eagles in general. Bald or Golden Eagle? Juvenile bald eagles look very similar to golden eagles. They are about the same size with a similar wingspan, and, until bald eagles reach about a year of age, they have the same brown feathers covering their entire bodies. Juvenile bald eagles do have mottled underbellies, and they dont shine in the same way that golden eagles do—but its tough to spot these differences in a bird in flight. Its not until after their first year of life that bald eagles start to show their distinctive areas of white plumage. Because of this similarity, its common for birders (especially in the eastern part of the United States) to believe theyve spotted a golden eagle when theyve actually seen a juvenile (and more common) bald eagle. Sources â€Å"Golden Eagle.†Ã‚  National Geographic, 24 Sept. 2018, www.nationalgeographic.com/animals/birds/g/golden-eagle/.â€Å"Golden Eagle.†Ã‚  San Diego Zoo Global Animals and Plants, animals.sandiegozoo.org/animals/golden-eagle.â€Å"Golden Eagle Demographics.†Ã‚  American Eagle Foundation, www.eagles.org/what-we-do/educate/learn-about-eagles/golden-eagle-demographics/#toggle-id-2.â€Å"Is That Golden Eagle Actually a Bald Eagle?†Ã‚  Audubon, 3 July 2018, www.audubon.org/news/is-golden-eagle-actually-bald-eagle.